I noticed when talking to people that there are two types of voters: emotional and logical. Although it is a spectrum, so people can be in the middle too.
One issue is that emotional voters don't know how to speak to logical voters, and vice versa.
So you have some people yelling "Trump is Hitler" and other people discussing the nuances of specific policies that are harmful and toxic, and what to do about it.
Yelling "Trump is Hitler" will appeal to the emotional voter, but not the logical one. The logical one needs evidence.
This communication barrier causes misunderstandings and missed opportunities.